10. Measure and monitor progress

If your school is on social media, it is a good idea to set up a social media committee. It doesn’t have to be a formal or large group, just people that can monitor and measure progress regularly against your goals. Set new goals and share success stories. Social media efforts need to be monitored and measured quantitatively to track the effectiveness of your strategies and improve where necessary.

Stats like engagement with your target audience for example how many parents, students or other school accounts liked or shared your posts within a period of time can tell you if you need to change or improve the quality of your posts or your content strategy. Other stats to measure include the quantity and quality of your follower-ship and how this affects your overall social media goals.

Catch up on this series from the beginning:

Set Early Marketing Goals for your School

Your school should  already have a strategy for branding and some kind of direction for achieving its objectives, you should discuss with management to create realistic projections of these projections […]

Develop Targeted Communication Objectives

For each of your stakeholder groups (parents, employees, students, local businesses and other schools) choose three communication objectives. An example might be to stimulate […]