3. Create a Social Media Policy for your School

This article is part 3 in our 10 part Guide to Social Media for Schools

Before you begin encouraging staff to use social media to help promote the school, we advise setting some boundaries on social media use.

Staff will also probably appreciate some guidance on how to use social media properly, as many in this part of the world may not be fully familiar with it’s benefits. Include some advice on how to setup and use social media accounts, as well as information about the school’s target stakeholder groups, communication goals and objectives. This will help staff to understand what you want to achieve through using social media.

Also, give some careful consideration to whom will be running your social media accounts. It should be someone with a good understanding of the school’s strategy who would know how to respond quickly to most enquiries and maturely handle any negative comments.

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