Set early marketing goals for your school

This article is part 1 of our 10 part Guide to Social Media for Schools 

Special attention has to be paid to creating goals and more importantly timing, this is where African timing cannot interfere with marketing deadlines.

Your school should  already have a strategy for branding and some kind of direction for achieving its objectives, you should discuss with management to create realistic projections of these projections. These goals should be clear concise and timed so measurements can be accurate. Special attention has to be paid to creating goals and more importantly timing, this is where African timing cannot interfere with marketing deadlines. Try to avoid the work place politics that can veer you of course. Social media goals should complement and contribute to your school’s general marketing objectives, not run separate to them. Overall goals might be about increasing student numbers or improving exam results.

Next >> 2. Develop Targeted Communications Objectives