This article is part 8 of our 10 part Guide to Social Media for Schools

People will search for your school on Facebook. If you don’t set up an official page, you might find someone else may do so instead (unofficially). Set up a Facebook group for prospective parents on Facebook. Parents often link up and chat on Facebook, so your group will give them space to discuss school options and ask questions about the school. A Facebook page can also anchor your school online, It shows parents and prospective parents that you are pragmatic and value their input. You can also use your Facebook group to post public events and remind people about key school diary dates.

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